Summer is around the corner! As you gear up for your summer marketing campaigns, now is the time to decide which promotional items you will incorporate into your strategy. Planning ahead will ensure that your promotional products are delivered to you in plenty of time.
With so many options available, choosing a promotional product for your campaign can sometimes be daunting. We advise our clients to remember the following fundamentals:
1. Choose useful products. 77% of consumers say a promotional product’s usefulness is the number-one reason to keep it. Always choose seasonally appropriate giveaways. (Nobody wants a winter hat in August!)
2. Choose products your target audience will enjoy. If a promotional item doesn't appeal to your target audience, it’s going to end up in the trash. That’s money down the drain.
3. Don’t forget to set a goal. Choosing the right promotional product for your campaign is nearly impossible without an established goal. For example, if your goal is brand awareness, choosing a promotional item you can afford to buy in large quantities would be the optimal choice. If your goal is customer retention, on the other hand, you might want to consider higher-priced items that showcase your appreciation.
Now that we’ve established a few basic guidelines, here are our top 15 summer promotional items for 2023:
Hydration is important all year long, but even people who don’t drink a lot of water find themselves reaching for their water bottles in the summer heat. Aluminum bottles that keep liquids cold will get the most use.
People spend a lot of time outdoors in the summer months – at the beach, pool, backyard BBQs, etc. Branded coolers and cooler bags are sold at a variety of price points, from high-priced, brand-name coolers to low-cost cooler bags. No matter which option you choose, your customers and prospects will find these promotional items very useful.
Neoprene Koozies keep beverages cold in the hot sun by preventing condensation. Plus, they’re waterproof and keep drinks from getting wet! (This is especially useful at the beach because wet drinks collect sand.) Choose a bold summer color and print your logo front and center. You can even add a fun saying, like the ones pictured here.
There's nothing better than hanging by the water and listening to some great music. (And maybe enjoying a cold cocktail too!) Waterproof Bluetooth speakers are a promotional giveaway your customers will thank you for.
Dry bags are great promotional products for people who love water! Whether your target audience likes to fish, swim, or boat, they’ll appreciate how dry bags protect their belongings, especially electronics.
Not everyone needs an entirely waterproof bag, but they will appreciate a waterproof phone pouch! These handy promotional items help keep cell phones dry and safe from water damage. Plus, your customers can still use their phones while they're inside the pouch!
Beach bags are a classic, timeless promotional product. A quality beach bag will never go out of style and typically sees a lot of use during summer. With so many styles to choose from, promotional beach bags are available at a variety of price points to fit your budget.
8. Beach Towels
Keeping with the beach theme, beach towels are another great option for a summer marketing campaign. With bright, bold colors and superb visibility, beach towels are portable billboards for your business.
Anyone who spends time near a pool or at the beach needs a pair of throw-on flip-flops. That’s why personalized flip-flops are wonderful summer promotional giveaways. Buy them on their own or with a matching mesh carrying bag.
Everyone wears sunglasses in the summer, and most people have several pairs they rotate through. Bright, trendy, and fashionable, sunglasses are an affordable and fun promotional item.
Not everyone likes to lie around at the beach or by the pool. Many people enjoy being active and playing games by the water. Frisbees and inflatable beach balls are always fun to toss around at the beach.
If your target demographic includes moms, sand pails and shovels are a great promotional gift! There’s no better way to a mom’s heart than bringing her kids joy (and keeping them entertained).
13. Mini Sunscreen Bottles
Most adults worry about protecting their skin from harmful sun rays. Easy-to-carry mini sunscreen bottles are useful gifts your customers will be grateful to have on hand. Great for the beach, pool, or even their kid’s baseball game, these affordable giveaways are a perfect choice for a summer branding campaign.
Unfortunately, outdoor air conditioning doesn't exist. On those hot summer days, your customers will love being able to whip out a handheld mini fan to cool themselves down. The ones pictured here are bladeless and rechargeable.
Whether at the beach, in a park, or on a hiking expedition, people love to picnic during the summer months. Picnic blankets are a promotional product your customers can use in the summer, spring, and fall. Look for blankets with a plastic bottom so they’re easier to clean.
Get Summer-Ready Today
If you want to expand your brand reach and grow your leads with promotional marketing, contact us today. Our promotional products specialists can help you choose the best promotional items for your upcoming campaign.